Users are outraged about the new LinkedIn redesign. The new design has been destroying much more than just usability for front-end users, but also has really destroyed usability for job-seekers and recruiters as well.
Reports are coming in from all over about how the new design has deleted critical features for recruiters such as search filtering options which are now gone, chat which is added but unwanted, far fewer results in search (10,000 or more fewer results than before), and no more ability to search by city, country, or area; as well as removal of many Premium features.
Previously, LinkedIn was able to allow Premium users and recruiters to search by education, CPD, geographic commute, or relocation area, features critical to recruiting. Now, all of these features have been eliminated without warning. This is not all – groups, Pulse, and more have been degraded to practically non-usability, to the severe detriment of both job-searchers and recruiters.
Significant damage to default LinkedIn search functionality
Moreover, the new update has significantly increased complexity in searches by demanding end-users use search operators, booleans, and relatively complex algorithms in order to do even the most simple searches for another user. Previously, no “search operators” or other complex things were needed, all a user needed to do was intuitively search for someone and filter them.
The help page on LinkedIn lists this apparently unhelpful instructions on the new way to search LinkedIn:
Constructing more complex queries from the search box
Search operators can be used directly in the search box to narrow your results. Search operators complement the filters on the right-hand side of the results page and the AND, OR and NOT boolean operators.
LinkedIn currently supports the following search operators:
firstname: Finds members based on first name
lastname: Finds members based on last name
title: Finds members based on their current title
company: Finds members based on their current company (keyword search)
school: Finds members based on schools attended (keyword search)
Here’s a quick example: to search for current software engineers not named Doe, who have attended either Harvard University or Stanford University, try:
title:”software engineer” NOT lastname:doe school:(harvard OR stanford)
When using search operators, remember to use quotes for multi-word search terms, and parentheses for AND, OR and NOT phrases.
As you see, this level of complexity is absurd, especially when previously it worked intuitively without any of this. This new method of searching will alienate the vast majority of its users who don’t have the time to completely re-learn how to use the website. This will have a significantly detrimental impact on all the users who have been relying on LinkedIn for job searches, recruiting, and other business-related functionality.
Microsoft failed in their obligations
Microsoft failed to let any of the LinkedIn Premium users know about these drastic changes and severe limitations of the new version of the website. Users everywhere are enraged that Microsoft would do this to LinkedIn.
While users like myself who were only just beginning to use the scope of LinkedIn immediately noticed a severe degradation of the website design, usability, and features; recruiters and job-seekers have been negatively impacted far greater. As Microsoft continues to roll out the new destructive changes to the world (it seems that most if not all users are now downgraded to the new site), more and more users are becoming outraged and harmed by Microsoft’s new destruction of the LinkedIn website and its formerly valuable tools.
It seems the reason why this happened is quite clear. Microsoft just purchased LinkedIn for $26 billion dollars and this completed days before the beginning of 2017. Within days Microsoft killed LinkedIn; as many commenters have described here in the comments, there are many other issues, especially for recruiters and job seekers where features were changed or entirely eliminated, killing the job search.
The murder of LinkedIn
It seems clear here that Microsoft saw the power of LinkedIn and someone there decided they wanted to murder an entire industry by destroying an effective online job engine. Microsoft saw that LinkedIn was starting to really work and help the economy, so they have bought the site and ruined it. It almost seems like a conspiracy to further destroy the middle class of America just as we are trying to get back on our feet.
It seems that Microsoft has essentially purchased a large database of users, business owners, recruiters, and other info to stockpile into its Big Data collection, for further unknown uses. Perhaps it will be shared with world governments, be used to increase government power, or just be sold for profit to the highest bidder, including scammers, advertisers, and other undesired parties who you never would have wanted all your personal data shared with.
And not only this, but Microsoft then went and destroyed the website’s usability with a complete and total reckless disregard for the userbase. Or, perhaps it was completely intended for Microsoft to destroy LinkedIn for some nefarious purpose and to intentionally harm the middle class to maintain class tensions and further increase the gap between the rich and the poor.
Conspiracy or just incompetence?
However, even it if it not some vast conspiracy, the fact remains: Microsoft purchased LinkedIn, and within days of finalizing the deal, immediately began rolling out devastating destructive changes which have destroyed not only the usability, but also the functionality, of the formerly greatest recruiting and networking tool on the internet today. Additionally, I would be wary because your data may no longer be safe on LinkedIn, now that Microsoft has its hands on it.
Who are the real entities behind the LinkedIn purchase? Was it just an innocent software purchase by ignorant and incompetent developers who drank and cheated their way through design school? Or was this done intentionally to destroy the usability of this once great networking tool in order to further damage the middle class over the last decade? Whatever the truth is, it does not fare well for LinkedIn users everywhere.
The current CEO of Microsoft, Satya Nadella, said of the new LinkedIn purchase, “As we articulated six months ago, our top priority is to accelerate LinkedIn’s growth, by adding value for every LinkedIn member.” Either this statement was a blatant lie, or he is completely incompetent in managing the company and handling major purchases such as this. And when such purchases can cause such widespread economic damage, this type of incompetence should not be permitted.
If it really was innocent incompetence, there may be hope for the future of LinkedIn. However, if it is incompetence at fault, the company is probably too incompetent (or proud) to fix their major mistakes. Conversely, if this destruction was intentional, then you can bet you will never see the old LinkedIn or any of its usability again.
Did Microsoft kill LinkedIn in order to push unwanted Microsoft cloud products?
One final theory is that perhaps Microsoft didn’t want to kill LinkedIn per se, but did intend to severely limit usability in order to force users to have to relearn how to use the website, and in order to get users to want more, in order to push all of Microsoft’s unwanted Office 365 and Microsoft cloud ecosystem products that no one wants. Perhaps this was all nothing but a marketing ploy, in order to push Microsoft unwanted products on an unsuspecting mass audience of victims, with a reckless disregard for the destruction they leave in their wake.
There is merit to this final theory, because Nadella has been quoted as saying that the purchase of LinkedIn was specifically intended to:
- Merge “LinkedIn with Microsoft Outlook and the Office suite”,
- Merge “LinkedIn Lookup [with] Office 365”,
- Merge “LinkedIn Learning [with] Office 365 and Windows [cloud] ecosystem”,
- Merge “LinkedIn Sales Navigator with Microsoft Office Dynamics 365”, and
- “Extend the reach of Sponsored Content across Microsoft properties”.
As you can see, the goals behind the LinkedIn purchase are heavily geared toward direct integration with unwanted Microsoft cloud services, and with a reckless disregard for the damage this will cause to LinkedIn and all of its millions of users. Moreover, based on this final information, it does appear that most certainly the old LinkedIn is probably gone forever, because it is unlikely that Microsoft will reverse its changes intended to victimize the LinkedIn userbase with shameless promotion of Microsoft cloud services.
What do you think about these new devastating changes and feature deletions? Are you outraged? What will you do now that LinkedIn is no longer a viable business networking or recruiting tool? Or maybe you actually wanted Microsoft to integrate LinkedIn with the Microsoft cloud like they are doing? Share your thoughts, fears, and concerns. Maybe if enough people speak out they will change the direction of these damaging and unwanted changes and integrations.
Be sure to check out my other post: Top 10 Things I Hate About The New LinkedIn Redesign | LinkedIn Terrible New UI Redesign May Ruin The Company